We all discussed our ideas and we decided to choose Danny’s Idea because it was simple and a good idea. His idea was a bully stealing the main characters Kit Kat and then retrieving another Kit Kat from the vending machine and throwing the Kit Kat at the bullies head. After this a slogan would come up and say ‘Kit Kat. You know you want two’. However, there were few issues which were tweaked like for example, throwing a Kit Kat at some ones head is considered violent and some viewers might not like it. Also, we felt the message wouldn’t be clear enough to get it across the audience. So to resolve the problem we looked at the possible issues and we resolved.
Here’s our new improved idea instead of throwing a Kit Kat at the bully, we will have a typical geeky main character. This character will buy the Kit Kat and the bully will push the geeky guy against the vending machine. The main character will throw the Kit Kat and the Bully will catch the Kit Kat and the main character will say “Have a break, Have a Kit Kat”. Some of the other ideas were Shona idea. It is good because its fun and has a catchy slogan.
The reasons why we didn’t choose it was that we weren’t really familiar with working with that Idea as most of the group did Kit Kat. Also, Shona didn’t show enough detail in her advert idea. Hannah’s idea was about a woman called Sophie who is a hard working person who works long shifts. After a long day at work, she makes a cup of tea and sits down to eat a Kit Kat with the factor of tension involved in the advert. This was a good idea and I liked it but it didn’t really stand out as a unique idea because it has been done a lot of times. My idea is quite similar to Hannah’s, but instead she is working in a café and goes buy a Kit Kat from the vending machine. She forgets to take the Kit Kat because of the time. The Kit Kat hops out of the vending machine (stop motion) and slides up the pavement into the shop and then hops into the bag. The slogan comes up and says “Kit Kat is your friend. Not just chocolate”. I
liked my advert and I thought it was good, I didn’t really have any main queries with it. The only things which I noted down which could be a problem was the fact that it may not fit in the 30 seconds and it will be hard to do. Overall, the reasons why I chose Danny Idea was the fact that it was quick humour which will appeal to the audience.
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